The Company Our client is a globally recognised leader in life sciences, laboratory technology, and scientific innovation, supporting researchers, healthcare professionals, and industrial laboratories with premium equipment, consumables, and workflow solutions. This global organisation has a strong presence across Australia and New Zealand, this organisation is known for delivering advanced laboratory solutions that enhance precision, efficiency, and scientific outcomes across research, diagnostics, biotechnology, and pharmaceutical sectors. They offer a collaborative, high-performance culture with a strong focus on innovation, customer success, and continuous development.
The Role We are seeking an experienced Product Marketing Manager to lead the strategic growth, lifecycle management, and go-to-market success of a leading portfolio in liquid handling, consumables, and laboratory automation solutions across Australia and New Zealand.
This is an exciting opportunity for a commercially minded marketing professional with strong scientific, business, or technical expertise to drive market expansion, product performance, and customer engagement in a dynamic life sciences environment.
Key Responsibilities
- Product Lifecycle & Go-to-Market Leadership
- Manage the full product lifecycle across assigned portfolios
- Develop and execute strategic go-to-market plans aligned with regional and global objectives
- Lead product launches, recalls, discontinuations, pricing strategies, inventory deployment, and promotional activities
- Collaborate cross-functionally with sales, business development, and regional stakeholders
- Market Intelligence & Strategic Positioning
- Conduct market share, competitor, and customer analysis
- Deliver actionable business insights through SWOT/PESTEL and performance reporting
- Define compelling product value propositions and positioning strategies
- Identify growth opportunities, customer segments, and emerging market trends
- New Product Introduction (NPI)
- Oversee complete ANZ launch readiness and execution
- Coordinate sales training, regulatory compliance, and operational readiness
- Monitor launch success through dashboards and corrective actions
- Support internal stakeholder capability development
- Sales Enablement & Marketing Execution
Develop high-impact sales tools including:
- Sales pitches
- Competitive battle cards
- Product demos
- Success guides
- Support online and offline marketing campaigns
- Coordinate trade show and industry event participation
- Measure campaign ROI and optimize performance
About You Essential Qualifications & Experience
- Bachelor's degree in Science, Business, Marketing, or related discipline
- Minimum 5 years' experience in product marketing, sales, or business development
- Strong product marketing and commercial strategy capability
- Experience in scientific, healthcare, laboratory, or technical product sectors highly regarded
- Proven experience managing complex stakeholder relationships
Key Skills
- Strategic thinking and commercial acumen
- Strong analytical and business reporting capability
- Excellent communication and collaboration skills
- Self-motivated with strong organizational skills
- Problem-solving and decision-making ability
- Valid driver's licence
Why Apply? - Strategic regional role with high visibility
- Opportunity to influence product growth and innovation
- Dynamic and collaborative team culture
- Exposure to cutting-edge scientific and laboratory solutions
- Career progression within a global business environment
Apply Now If you are a driven product marketing professional ready to take ownership of a high-impact regional portfolio and would like to apply, please submit your application with your supported covering letter.
For any further questions, please don't hesitate to contact Evelyn Parker via email:evelyn@keselect.com or phone: +61 431028314
